Module I

Brand Strategy: Peak Sealing Technologies’ Extension Dilemma

Peak Sealing Technologies’ Extension Dilemma
Date
November 16, 2026
Schedule
09:00–17:00
Location
Summit Events, Vienna Hall
Fee
420 euro
Language
English

Module
Description

Over two highly interactive days, participants will explore how to make better decisions about product portfolio breadth and depth, product-line extensions, assortment complexity, cannibalization, and the balance between customer choice and profitability.

Using real business cases, discussion, and practical frameworks, Joe Pons will challenge participants to examine strategic choices that define an organisation’s long-term performance.

Who is this module for?

Who is this program for?

Founders and CEOs who own brand decisions
Marketing and commercial leaders
Leaders who want a rigorous, practical toolkit for making brand decisions

Key Topics

When does adding another product, service, or variant create real value?
How broad should a company’s portfolio be?
How can companies identify and manage cannibalization within their own portfolio?
When should a successful product line be extended—and when should it remain focused?
focused? How do you decide which products or services to simplify, reposition, or discontinue?

Meet our Program Professors

Module 1

Joe Pons

Former MBA Director, IESE Business School
Joe Pons is a globally recognized expert in general management and strategic decision-making. He served as MBA Director at IESE Business School for over a decade and has taught executive education programs across Europe, Latin America and Asia.

Apply for this module

Apply for the
full programme

Not sure this Module is for you. Contact us for more information!

Not sure this Programme is for you. Contact us for more information

Contact our programme advisor Chistol Eugen
Contact us on Social Media:
Program advisor Rustam Romaniuc